Ads auto submitter it is a software for generating quality backlinks by finding places where people actually talk about the keywords you are targeting. Finding such places require computing power and search knowledge things that needs to be managed by software professionals.
Submitter software is usually doing automatic posting and sends the same message everywhere. This automatic posting of the same message it is considered spam by Google and it easy to detect suck spams, the same text it is found in multiple sites, sites that are also known for spam.
Managed and coordinated campaigns that focus on entering data over internet require tools for tracking that data not only tracking the results. If a campaign like that will have success you what to manage, add or change data that you have entered.